Saturday, November 3, 2012

TV Premiere Ratings Notes For Friday, November 2, 2012: Last Man Standing (ABC), Malibu Country (ABC)

The first Friday numbers are in for ABC's comedies, and it looks like they are viable on Friday nights.  My hope for the TV season was that Fridays would become a new real night for scripted television, not a wasteland where shows go to die.  CBS laid a big fat turd with Made in Jersey, but both ABC and NBC are doing just fine on Friday nights.  Maybe if FOX would have had the guts to air Touch on Fridays, we would have gotten a real idea of just how viable Friday night scripted programming can be in the future.  I always applaud the adding of scripted TV real estate, and this does give me some hope that Fridays will return to being a regularly exploited TV night.  CBS better act like it's a real night, if they have any intention of keeping Vegas around.  

If you'd like to see the full Friday night ratings report, you can see it at TV by the Numbers here.

Last Man Standing (ABC, Fridays at 8pm ET)

7.84 million Overall Viewers
1.9/7 in the 18-49 Demo

You can pretty much cue a season 3, here, because I don't see any reason why it won't be able to maintain ratings above a 1.4 in the 18-49 demo, which is what I would predict the Friday bubble is for ABC.  Maybe TGIF is going to return on ABC.  They need two more comedies to make that happen.  The Neighbors would probably be a great addition to Fridays, if ABC wanted to go there.

Malibu Country (ABC, Fridays at 8:30pm ET)

8.90 million Overall Viewers
2.2/7 in the 18-49 Demo

During some of my On Demand viewing this week, I got to see a terrible ad about the new Friday night for comedy featuring Tim Allen and Reba McEntire.  It basically amounted to a pissing contest about who was better or more popular or something, and Allen won the pissing contest by announcing that he was Buzz Lightyear.  Well, I guess Reba had the last laugh, huh Tim?  Oh SNAP (when I say oh SNAP, it's said like House said it on the TV series House, M.D.).  Of course, these ratings may not stay here, but it's got a long way to fall to a cancellation.  Thanks for reading.

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