Friday, March 2, 2012

Thursday, March 1, 2012 TV Ratings Premiere Note (Awake)


The final adjustment came in, and Awake was adjusted up to a 2.0 in the 18-49 demo.  This means that you can give less regard to the words I wrote below about it being DOA, but still keep in mind that it was against reruns.  It actually now has a better shot at success, based on this ratings update.  Stay tuned, literally, or it will go away. 

Awake (NBC, 10pm ET)

6.247 million Overall Viewers
1.9/5 in the 18-49 Demo (Preliminary)

Last night, Awake premiered on NBC.  I have been highly anticipating the ratings for the premiere (and especially next week's episode) for a couple of weeks now.  I think Awake is a huge challenge to sell to an audience, and that NBC was probably wearing Depends in anticipation of its opening numbers.  I'm pretty sure, if they felt differently, they wouldn't have held it so long.  My initial prediction was that it would premiere somewhere between a 1.8 and a 2.2 in the 18-49 demo, and that it would likely be closer to the lower side of that number.  I think, in a vacuum, this show ended up premiering .1, in the 18-49 demo, above what I would traditionally call DOA for a police procedural (the final adjustment in the ratings will be pretty crucial for the show).  Unfortunately, for this show, it was not in a vacuum, even though NBC does a pretty good job of impersonating one.  The show premiered against reruns, last night, and, because of that, it is my duty to say this show has premiered DOA.

As a qualifier, the Pilot was available before the premiere for several weeks.  There's a chance that many many people saw it before it aired, and decided not to tune in for the TV version.  Those viewers may come back for next week's episode, and the ratings might not lose much.  The best the fans of this show can hope for, right now, is a Revenge like grip on the audience.  Shows tend to lose a pretty significant amount of viewers from the premiere to the second episode, and Awake is far more challenging to the viewer than most of those.  It's also going up against two very popular shows, once they come back from reruns.  That's why I have to predict it is DOA.  I hope I'm wrong, because it is a very interesting police procedural, and could have set the tone for what people try in the future, if it were successful.  Alas, it does not appear that will be the case, even though it had one very decent night on NBC.  Thanks for reading.

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