Friday, February 3, 2012

Big Scheduling News At NBC

I'll link to the full article at TV by the Numbers below, and then give a few words about what's happened.

TV by the Numbers Scheduling Moves Article

If you read that article, you will find out that The Firm has officially been sent to burn out its 22 episode flame, on Saturday nights, beginning February 11, 2012, at 9pm ET.  Last night's 0.8 rating, and 2.97 million viewers was finally enough to get that executive, who must have been holding out hope for its ratings to rebound, sent off to rehab. 

This news gives us the opportunity to unveil one of the stranger storylines in this 2011-2012 TV season.  By most accounts, the TV show, Awake, has had positive buzz, based on its trailer.  However, it's had to wait forever to get a reveal about when it would be on the air.  I speculated that it was possible they were hoping to hold it until next season (if it's really good), and I've also speculated that it was so bad that they didn't really want to show it unless they had to.  At least now we will get the opportunity to find out what the truth is.  It will be really nice to see Jason Isaacs (Lucius Malfoy from the Harry Potter franchise) playing a part that is very much against the type we have become accustomed to seeing him in.  When I watched the trailer, I had totally forgotten he was in the show, and it didn't dawn on me, until the end, that it was him.  It begins airing Thursday nights, at 10pm ET, on March 1, 2012.

If you'd like to see the trailer for Awake, you can see it, here:

Awake (NBC) Trailer

The final news revealed is that Grimm repeats will be airing in The Firm's time slot until Awake is ready to go.  Those repeats begin airing Thursday, February 9, 2012, at 10pm ET.  You, who read this blog on a regular basis, know that I enjoy Grimm quite a bit.  So, I hope you will get a chance, along with hopefully many other viewers, to check out that show, in the brief time it is in a good time slot.  I look forward to seeing if Grimm gets better ratings than The Firm had in that slot, as reruns.

Keep in mind, Smash airs its premiere episode on Monday night, February 6, 2012, at 10pm ET.  If we see much less than a 3.0 in the 18-49 demo, I think the show's in trouble.  My guess is that, with what will likely be a great lead in from The Voice, it will do just fine in its initial outing.  Audiences can be fickle, so we'll keep a close eye on the ratings for that series over the next four weeks.  The first question to ask is will Smash and Awake save serialized television on NBC?  If not, you probably won't see another completely serialized TV show on NBC for quite awhile.  Thanks for reading.


  1. Well at least Whitney and Chelsea look good for a renewal with those 1.7s they got this week, that should be enough of a test right there to bring them back.

  2. I'd be careful about putting too much stock in those 1.7s. They were up against ABC sitcom reruns, so I'm expecting them both to drop again next week.


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