Friday, January 13, 2012

A Word About The 2012 Mid-Season Openings (Thursday, January 12, 2012 Premieres)

As expected, last night was a big night for tracking TV ratings.  If you'd like to look at the big picture, go to this page at TV by the Numbers:  TV by the Numbers Ratings Article for Thursday, January 12, 2012

Let's get right to it, because there's a lot to talk about.

Notable for good ratings:

Rob (CBS, 8:30pm ET)

13.48 million Overall Viewers
4.1/11 in the 18-49 Demo

Right after writing this blog post, I'm going to check the show out.  I have pretty low expectations, but I like some of the actors cast in the series (Marin and Riva, in particular).  This had spectacular premiere ratings, so all that remains to be seen now is how far it will fall after the first episode.  I'll be keeping a close eye on this highly performing series, throughout its run.  For now, it's a solid hit, and has crushed everything else that has tried to succeed in this time slot, this season.  Congrats to Rob Schneider for at least getting people to tune in to what might be a very bad show.  It is, after all, his gift.  Rob Schneider, makin' copies, the Robonator 9000, allll riiight.

Person of Interest (CBS, 9pm ET)

14.73 million Overall Viewers
3.2/8 in the 18-49 Demo

I hesitate to say this, but is it possible that Rob has brought more viewers to Person of Interest, creating the bump we saw this week?  If so, I effing love you Rob Schneider!  Keep up the good work, if this is true.  We will all look back on the first season of this show, one day, and wonder how anyone could have ever considered it to be on the bubble.  This is this season's NCIS.  Syndication, here we come!

Notable for not so good ratings:

The Firm (NBC, 10pm ET, not for long)

4.24 million Overall Viewers
1.0/3 in the 18-49 Demo

It's a good thing that NBC took this show for practically free, because, if they hadn't, you would see the fastest drama cancellation probably in TV history.  If you even flirt with a 1.0 at the network level, you're done (this series has done it in its second episode...lol).  NBC has already ordered all 22 episodes of this series, and you will see them.  The question is when and where?  Is Chuck's time slot opening up in a couple of weeks?  That's the most logical place for this show to go, and maybe it will stick around if it does so.  I would prefer to see Grimm move to 8pm, and The Firm to 9pm, if that happens.  Otherwise, you're looking at this show being on Saturday nights, with 0.6 ratings.  This is the biggest flop, BY FAR, this season (hard to do with so many bad NBC shows out there), and should be putting an end to truly serialized television on NBC.  Their failures in that genre have been far more noticeable than any other network out there.  All serialized shows, on NBC, should follow the strategy of Grimm, if they want any chance at success.  You're welcome.  You should be hiring, and I'm available.

The Finder (FOX, 9pm ET)

5.45 million Overall Viewers
1.7/4 in the 18-49 Demo

I've never watched Bones, but this show has something that one doesn't, Michael Clarke Duncan (my former next door neighbor).  I was planning on watching it, until I realized the conflicts we had in our DVR.  Sorry, Michael, I'll maybe check you out on the worst On Demand channel, FOX, but no guarantees.  This show is in a horrible time slot, and it's going to die if it stays here.  What makes it worse is that Bones led it in, and it lost a ton of viewers (0.7 in the 18-49, and 3.18 million viewers lost).  FOX doesn't really like numbers like these, so while I am hesitant to call this series DOA, it's like Blair Underwood in a coma, on life support, in The Event.

30 Rock (NBC, 8pm ET)

4.57 million Overall Viewers
1.8/5 in the 18-49 Demo

Community viewers rejoice?  As you can see from these numbers, there wasn't a huge bump for 30 Rock vs. what Community had been doing.  People are just watching other stuff, and it really isn't a reflection on any of the NBC comedies in the 8 o'clock hour.  With The Firm being such a disaster, I would absolutely not be surprised to see NBC turn Thursday nights into a complete comedy block.  They could take some new random comedy, and put it at 8pm, move Up All Night to 8:30pm, have The Office at 9pm, Community at 9:30pm, Parks and Recreation at 10pm, and 30 Rock at 10:30pm.  Just like Parks and Recreation, which also had mediocre ratings last night, I don't think either are in any kind of imminent danger of being canceled, although 30 Rock is way over the 88 line for syndication (which means they don't have to keep it if they don't want to, and I'm sure Alec Baldwin's decision will dramatically affect what happens with the show).  The show's ratings are weak, but probably not weak enough to get the show canceled...on NBC.  The one big problem with the numbers is that they're way down from last season's premiere.  I still think it *can* be back, at this point, but I'll keep an eye on the ratings.

Up All Night (NBC, 9:30pm ET)

4.28 million Overall Viewers
2.0/5 in the 18-49 Demo

I'm sorry folks, but these ratings are a disaster.  Clearly, NBC had high hopes for a time slot move helping Up All Night.  It didn't, and is still getting lower ratings than Whitney.  It's just not a very good sitcom, and it's taking way too long to round into form.  It's literally right on the numbers that are the lowest I thought it could possibly go, without being canceled.  Keep in mind, this show does not look cheap, based on how much apparent location shooting they do.  If it goes much lower, it will be see you later alligator.  1.8 is the key number here, in my opinion.

That's the end of the discussion about the most interesting numbers on television, so far, this mid-season.  Thanks for reading.

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