Friday, September 30, 2011

A Word About The 2011 Fall Season Openings (Wednesday, September 28 And Thursday, September 29, 2011 Premieres And Second Week Follow Ups)

This post is going to be a combination of Wednesday and Thursday night ratings for premieres, and second week follow ups.  Because of that, I will be linking to two ratings articles from TV by the Numbers.  There isn't much to talk about here, but I'll say a few words about a few things.

TV by the Numbers ratings article for Wednesday, September 28, 2011

TV by the Numbers ratings article for Thursday, September 29, 2011

Wednesday:

Notable for good ratings:

Suburgatory (ABC, 8:30pm ET)

9.81 million Overall Viewers
3.3/9 in the 18-49 demo

The name Jeremy Sisto and the word sitcom are two things I can't fathom together.  However, ABC is going for this.  My wife has a little bit of interest in watching it, so I'll suffer through it for one episode.  It can't be worse than Whitney, can it?  It's off to a very good start in the 18-49 demo, and its overall viewers are relatively high (pun intended?).  It beat its lead in, which is good for it.  We'll see how it does in its second week.

Happy Endings (ABC, 9:30pm ET)

7.25 million Overall Viewers
3.1/8 in the 18-49 demo

I'm going to be like a politician and spin this into the good category.  Against the numbers of Suburgatory, it didn't do too badly.  In a vacuum (NBC, in other words), this would be considered a hit.  However, it wasn't in a vacuum, it has one of the 3 best lead ins for sitcoms on network TV, Modern Family.  In the 18-49 ratings, it lost 2.6.  Most series would be happy to have a 2.6 rating in the 18-49 demo, but this series lost that from its lead in.  That's bad, but what's worse is that it also lost 6.2 million overall viewers.  If I told you that a series had a 2.6 with 6.2 million overall viewers, you could swear I was talking about an NBC "hit".  It's a hit that's a disaster.  Good luck getting a third season.

The Follow Ups:

How much did the first seasons (including Harry's Law here because of the extensive re-tooling) lose or gain from the first to second week, or first week to third for those who are doing poorly?

Up All Night (NBC) loses another 700,000 overall viewers and another .2 in the 18-49.  We'll be nice, and only go from second to third week, as the first to third week ratings might make someone suicidal.

Free Agents (NBC) loses another 799,000 overall viewers and another .3 in the 18-49.  It hit the dreaded 1.0 in the 18-49 demo, and nothing that ever goes this low stays on the air for long.  Stick a fork in this series, it's done.  Start your death pool now.  My prediction is it is off the air after the 6th episode airs.

Harry's Law (NBC) gains 330,000 overall viewers, and is steady in the 18-49 demo.  Will it be enough?

Revenge (ABC) loses an impressive 1.6 million overall viewers, and .7 in the 18-49 demo.

Thursday:

Notable for not so good ratings: 

How To Be A Gentleman (CBS)

8.98 million Overall Viewers
2.7/8 in the 18-49 demo

I have this on my DVR, but for CBS, ratings like this, for a sitcom, make it DOA.  You'll find out in a few days whether I think it's worth watching.  If you look at what I wrote about Happy Endings above, you will see a very similar dynamic in comparison to How To Be A Gentleman's ratings drop off from its hit lead in.

The Follow Ups:

How much did the first seasons lose or gain from the first to second week?

Charlie's Angels (ABC), in a stunner, only lost 1.57 million overall viewers and 0.6 in the 18-49 demo.  I was really expecting a 2 million viewer loss, but that's the way it goes.  This series in deep trouble.

Person of Interest (CBS) lost 701,000 overall viewers and 0.4 in the 18-49 demo.  I still think its numbers are quite solid, and don't expect this series to go anywhere.

Whitney (NBC) lost 1.3 million overall viewers and 0.7 in the 18-49 demo.  There will likely be more where that came from next week.

Prime Suspect (NBC) lost 300,000 of its anemic overall viewers (5.7 million this week), and 0.3 in the 18-49 demo.  I cannot think of a single police procedural that has continued to be on the air with ratings as low as this series.  I'm putting it in the DOA column.

The new season is shaping up to be a bloodbath for the new series on network TV.  Revenge may be a bloodbath because of the premise, but I would suggest keeping a sharp eye on the ratings for that series.  It looks too expensive to go much lower.  I hope you enjoyed this.  Thanks for reading.

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